Process approach to differentiated CRM

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F06%3A00004321" target="_blank" >RIV/00216275:25310/06:00004321 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Process approach to differentiated CRM
Original language description
Building relationships with customers becomes necessity in the present markets. Companies have to apply a complex process of differentiated CRM. Based on different analysis, the system of differentiated CRM enables to determine the best strategies and their effective implementation that company should apply for particular customer groups. Both continuous and subsequent controls of the whole process represent a logical culmination that shows effectiveness of implemented systems and can help to find possible improvements. Only with application of the complex process of differentiated CRM, the company can effectively allocate its resources and ensure its own competitive position in the market.
Czech name
Procesní přístup k diferencovanému CRM
Czech description
Článek popisuje jednotlivé fáze procesu diferencovaného CRM.

Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2006
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the International Scientific Conference "Customer Relationship Management '06"
ISBN
80-7194-909-4
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
89-96
Publisher name
Univerzita Pardubice
Place of publication
Pardubice
Event location
Lázně Bohdaneč
Event date
Nov 7, 2006
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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