How to Quantify Customer Value to the Firm?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005969" target="_blank" >RIV/00216275:25310/07:00005969 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How to Quantify Customer Value to the Firm?
Original language description
The aim of the paper is to describe the theoretical approach to calculation of customer value to the firm by net marketing contribution. It shows a calculation of actual and strategic customer value to the firm and their using for selection of target markets.
Czech name
Jak kvantifikovat hodnotu zákazníka pro podnik?
Czech description
Příspěvek se zabývá možnými přístupy ke kvantifikaci a měření hodnoty pro zákazníka.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Education and Ekonomy 2007
ISBN
978-9985-59-725-5
ISSN
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e-ISSN
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Number of pages
3
Pages from-to
67-69
Publisher name
Tallinn University of Technology
Place of publication
Tallinn
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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