Developments in the Level of Marketing in Czech Firms Between 1999 and 2003

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F03%3A63501483" target="_blank" >RIV/70883521:28120/03:63501483 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Developments in the Level of Marketing in Czech Firms Between 1999 and 2003
Original language description
At the current time, when, as a result of the rapid developments in Information Technologies frequent changes occur in the surrounding environment and in customer preferences, and where it is often necessary to implement changes to approaches in practicein firms, Marketing and its philosophies are becoming ever more important. Marketing activities do not only concentrate on discovering the best methods for persuading customers to buy products, but also include the seeking of further opportunities for creating new values for customers, which it is then necessary to set in context with the current and future marketing environment of a firm and concurrently, to respect the real abilities of these firms. Marketing is one of the key pillars of the successful management of an enterprise, since the primary role of marketing is the creation of value for customers. "New Millennial" Marketing is a philosophy, a method raised to a way of thinking, where the marketing management of a firm must al
Czech name
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Czech description
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Publication year
2003
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
The 8th International Conference on Global Business and Economic
ISBN
0-9747415-0-7
ISSN
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e-ISSN
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Number of pages
1
Pages from-to
5
Publisher name
Guadalajara, Mexico
Place of publication
Guadalajara, Mexico
Event location
Guadalajara, Mexico
Event date
Jan 1, 2004
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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