Process of Customer Value Creating by Means of CRM in B2B Markets.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005978" target="_blank" >RIV/00216275:25310/07:00005978 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Proces vytváření hodnoty pro zákazníka.

Original language description

This paper deals with creating of superior, meaningful value to target customers by means of differentiated CRM. It describes 4 steps to creating customer value ? 1. discovering and understanding the customers, 2. differenting of customers according to their value to the firm and their needs, 3. creating customer value by interaction with customers, 4. obtaining customer feedback and measuring and improving value.

Czech name

Proces vytváření hodnoty pro zákazníka.

Czech description

This paper deals with creating of superior, meaningful value to target customers by means of differentiated CRM. It describes 4 steps to creating customer value ? 1. discovering and understanding the customers, 2. differenting of customers according to their value to the firm and their needs, 3. creating customer value by interaction with customers, 4. obtaining customer feedback and measuring and improving value.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Trends in Management Systems of Enterprises

ISBN

978-80-8073-885-3

ISSN

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e-ISSN

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Number of pages

5

Pages from-to

1-5

Publisher name

Technická univerzita v Košicích

Place of publication

Košice

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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