Customer Value and CRM in Process of Potential Customers´Identification and Acquisition.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005982" target="_blank" >RIV/00216275:25310/07:00005982 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Hodnota zákazníka a CRM v procesu identifikace a získávání potenciálních zákazníků.

Original language description

The paper discusses customer value and customer relationship management (CRM) in the proces of potential customer identification and aquisition. It presents the findings of the research focused on the companies operating in B2C market. The research has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The paper discusses findings related to potential customer value definition and its use in the process of diferentiated customer relationship management and potencial customer segmentation in conditions of manufacturing copmanies and companies operating in trade and service sectors.

Czech name

Hodnota zákazníka a CRM v procesu identifikace a získávání potenciálních zákazníků.

Czech description

The paper discusses customer value and customer relationship management (CRM) in the proces of potential customer identification and aquisition. It presents the findings of the research focused on the companies operating in B2C market. The research has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The paper discusses findings related to potential customer value definition and its use in the process of diferentiated customer relationship management and potencial customer segmentation in conditions of manufacturing copmanies and companies operating in trade and service sectors.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Globalizácia a jej sociálno-ekonomické důsledky 07

ISBN

80-8070-597-6

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

518-523

Publisher name

Žilinská univerzita

Place of publication

Žilina

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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