Customer Value as a Segmentation Criterion.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005983" target="_blank" >RIV/00216275:25310/07:00005983 - isvavai.cz</a>

Alternative codes found

RIV/46747885:24310/07:@0190677

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Hodnota zákazníka jako kriterium segmentace.

Original language description

The paper discusses concept of customer value in the proces of customer segmentation in the condition of the Czech B2C market, in the service sector, sales and distribution (retailers and wholesalers) and production companies (manufacturers producing products for consumer market) in particular. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was broad and focused on differentiatedapproach in customer relationship management (CRM). However, the paper presents findings on customer value and its imlementation in the proces of customer segmentation in the companies operating in the Czech consumer market.

Czech name

Hodnota zákazníka jako kriterium segmentace.

Czech description

The paper discusses concept of customer value in the proces of customer segmentation in the condition of the Czech B2C market, in the service sector, sales and distribution (retailers and wholesalers) and production companies (manufacturers producing products for consumer market) in particular. It presents the findings of the research that has been conducted as a part of the project supported by the Grant Agency of the Czech Republic. The objective of the research was broad and focused on differentiatedapproach in customer relationship management (CRM). However, the paper presents findings on customer value and its imlementation in the proces of customer segmentation in the companies operating in the Czech consumer market.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Finance a výkonnost firem ve vědě, výuce a praxi

ISBN

978-80-7318-536-7

ISSN

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e-ISSN

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Number of pages

9

Pages from-to

191-199

Publisher name

Univerzita Tomáše Bati ve Zlíně

Place of publication

Zlín

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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