Customer value and its attributes

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007734" target="_blank" >RIV/00216275:25310/08:00007734 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Hodnota pro zákazníka a její atributy

Original language description

This article deals with selected problems of customer value buiding and identification and its key attributes. The attention is paid to growing importance of customer value increasing from the point of view of creating the competitive advantage in the business market.

Czech name

Hodnota pro zákazníka a její atributy

Czech description

This article deals with selected problems of customer value buiding and identification and its key attributes. The attention is paid to growing importance of customer value increasing from the point of view of creating the competitive advantage in the business market.

Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2008

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Mladý ekonóm

ISBN

978-80-225-2668-5

ISSN

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e-ISSN

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Number of pages

5

Pages from-to

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Publisher name

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Place of publication

Bratislava

Event location

Bratislava

Event date

Nov 14, 2008

Type of event by nationality

CST - Celostátní akce

UT code for WoS article

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