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Usage Customer Segmentation Based on Customer Value for Company Performance Management

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A00008518" target="_blank" >RIV/00216275:25310/09:00008518 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku

  • Original language description

    In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.

  • Czech name

    Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku

  • Czech description

    In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2009

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Invence - inovace- investice od recese k prosperitě. Kompendium finančního a logistického řízení podniku

  • ISBN

    978-80-248-1977-8

  • ISSN

  • e-ISSN

  • Number of pages

    5

  • Pages from-to

  • Publisher name

    Vysoká škola báňská-Technická univerzita Ostrava

  • Place of publication

    Ostrava

  • Event location

    Malenovice

  • Event date

    May 15, 2009

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article