Benefits of CRM Differentiated on the Basis of Customer Life-Time Value

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A00008523" target="_blank" >RIV/00216275:25310/09:00008523 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Benefits of CRM Differentiated on the Basis of Customer Life-Time Value

Original language description

This paper deals with causes and benefits of development customer relationship management (CRM) differentiated according to the customer value to a company in industrial companies. It discusses the main changes in the market environment at the beginningof 2ith century and during financial crisis that has lead to a necessity of modern CRM building. It describes the basic changes in management of enterprises connected with differentiated CRM strategy development and benefits of these changes lying in differentiated CRM.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Conference Proceedings (SCEE' 2009)

ISBN

978-9984-32-173-8

ISSN

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e-ISSN

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Number of pages

5

Pages from-to

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Publisher name

RTU Publishing House

Place of publication

Riga

Event location

Riga, Latvia

Event date

Oct 16, 2009

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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