Benefits of CRM Differentiated on the Basis of Customer Lifetime Value

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F09%3A39881846" target="_blank" >RIV/00216275:25310/09:39881846 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Benefits of CRM Differentiated on the Basis of Customer Lifetime Value

Original language description

This paper deals with causes and benefits of development customer relationship management (CRM) differentiated according to the customer value to a company in industrial companies. It discusses the main changes in the market environment at the beginningof 21th century and during financial crisis that has lead to a necessity of modern CRM building. It describes the basic changes in management of enterprises connected with differentiated CRM strategy development and benefits of these changes lying in differentiated CRM.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Business

ISSN

1407-7337

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

3

Country of publishing house

LV - LATVIA

Number of pages

6

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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