The Growth of Strategic Benefits' Role in B2B Markets

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F10%3A39881841" target="_blank" >RIV/00216275:25310/10:39881841 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Growth of Strategic Benefits' Role in B2B Markets

Original language description

The aim of this paper is to explain the principles of strategic benefits for a customer perceived as an important part of customer value. Such benefits result in the strengthening of potential performance, long-term positions and consumers' recognition on the market. The paper also summarizes the results of qualitative research in brand and non-brand automotive services in the Czech Republic focusing on mapping the following problem areas: the forms of strategic benefits required by the automotive oil suppliers, the extent to which individual forms strengthen the long-term service, market position and the way of the provision of such benefits in the contemporary financial and economic recession.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Management

ISSN

1822-6515

e-ISSN

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Volume of the periodical

15

Issue of the periodical within the volume

April

Country of publishing house

LT - LITHUANIA

Number of pages

5

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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