The Role of Partnership and Flexibility in Strengthening Customer Relationships in the B2B Market

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F14%3A39898180" target="_blank" >RIV/00216275:25310/14:39898180 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.076" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2014.09.076</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.sbspro.2014.09.076" target="_blank" >10.1016/j.sbspro.2014.09.076</a>

Result language

angličtina

Original language name

The Role of Partnership and Flexibility in Strengthening Customer Relationships in the B2B Market

Original language description

In the time of recession, it is necessary to maintain and further strengthen relations between suppliers, their immediate customers and customers of these customers all the way up to the end customers. The means to do this is partnership and flexibilityin serving customers including organizing special events for customers. The article defines each aspect of the partnership and flexibility in serving target markets and their role in enhancing the coherence and development of relations between manufacturers and customers in the B2B market and summarizes the results of a quantitative research among managers of chemical business units with products, which focused on mapping benefits and actual level of the individual aspects of the partnership and flexibility for developing and strengthening relationships with customers in the customer network.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GAP403%2F12%2F1279" target="_blank" >GAP403/12/1279: Tools for strengthening the long-term relationships with customers based on integration and cooperation of value network subjects</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Procedia - Social and Behavioral Sciences

ISBN

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ISSN

1877-0428

e-ISSN

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Number of pages

13

Pages from-to

563-575

Publisher name

Elsevier Science BV

Place of publication

Amsterdam

Event location

Ŕím

Event date

Jun 19, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000346089700060