Total Customer Satisfaction - marketing target

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F02%3APU33666" target="_blank" >RIV/00216305:26510/02:PU33666 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Total Customer Satisfaction - marketing target
Original language description
At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets ?100% satisfaction of customers?. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at ffirst to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.
Czech name
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Czech description
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Publication year
2002
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Zarzandzanie marketingowe w polskich predsienbiorstwach
ISBN
83-231-1441-2
ISSN
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e-ISSN
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Number of pages
3
Pages from-to
277-279
Publisher name
Katedra marketingu, Uniwersytet Mikolaja Kopernika
Place of publication
Torun
Event location
Toruň
Event date
May 6, 2002
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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