The role of marketing culture in the context of suistainable company development
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F03%3APU43453" target="_blank" >RIV/00216305:26510/03:PU43453 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
The role of marketing culture in the context of suistainable company development
Original language description
The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment ? the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title "Organization Culture of Czech Companies? (GA 402/02/0114).
Czech name
The role of marketing culture in the context of suistainable company development
Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F02%2F0114" target="_blank" >GA402/02/0114: Organizational Culture of Czech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2003
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects
ISBN
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ISSN
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e-ISSN
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Number of pages
14
Pages from-to
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Publisher name
NEUVEDEN
Place of publication
NEUVEDEN
Event location
Riga, Lotyšsko
Event date
Sep 11, 2003
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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