MARKETING IN HIGH-TECH FIRMS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F07%3APU72747" target="_blank" >RIV/00216305:26510/07:PU72747 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
MARKETING IN HIGH-TECH FIRMS
Original language description
The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).
Czech name
Marketing v High-Tech Firmách
Czech description
Příspěvek je zaměřený na marketingovou orientaci v high-tech firmách. V úvodu je pozornost věnována významu tématu vzhledem k vývoji high-tech odvětví. Jádro článku tvoří hledání vhodných faktorů pro vymezení high-tech firem založených na analýze sekundárních statistických dat.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Modern Approaches to Corporate Management
ISBN
978-80-227-2750-1
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1-9
Publisher name
STU Bratislava
Place of publication
Bratislava
Event location
Bratislava
Event date
Sep 6, 2007
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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