Success of High-Tech Firms: Base of the Marketing Knowledge

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F08%3APU79633" target="_blank" >RIV/00216305:26510/08:PU79633 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Success of High-Tech Firms: Base of the Marketing Knowledge
Original language description
The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).
Czech name
Úspěch marketingového přístupu High-Tech firem-základ pro výzkum tržní orientace
Czech description
Cílem příspěvku je charakterizování črt marketingového přístupu v High-tech firmách, které by mohly být zdrojem znalostí úro tradiční firmy.

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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