The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F09%3APU82488" target="_blank" >RIV/00216305:26510/09:PU82488 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Interrelations between Customer Relationship Management and Market Orientation in HighTech Companies in the Czech Republic
Original language description
It is generally agreed that CRM should be understood as management philosophy, accepted by everyone in the company, and that CRM should not be simply understood as software. The concept of CRM is defined as organizing an active relationship with a customer, but there are evidences that customer relationship management is not only about customers, it is also about employees, suppliers and other interested parties. CRM is trying to achieve a competitive advantage, therefore, competition analyses need to be developed. This is the same as in the market orientation. The results show that CRM and MO have many identical bases. In addition, more CRM principles were founded in market oriented high-tech companies than in the others.
Czech name
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Czech description
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Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 9th International Conference. Liberec Economic Forum 2009
ISBN
978-80-7372-523-5
ISSN
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e-ISSN
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Number of pages
443
Pages from-to
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Publisher name
Neuveden
Place of publication
Neuveden
Event location
TUL Liberec
Event date
Sep 15, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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