Connections Between CRM and Market Orientation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU96746" target="_blank" >RIV/00216305:26510/12:PU96746 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Connections Between CRM and Market Orientation
Original language description
The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH
ISSN
1212-3285
e-ISSN
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Volume of the periodical
15
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
55-64
UT code for WoS article
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EID of the result in the Scopus database
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