Connections between Customer Relationship Management and Market Orientation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU91775" target="_blank" >RIV/00216305:26510/10:PU91775 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Connections between Customer Relationship Management and Market Orientation
Original language description
The main goal of this presentation was to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success. The research was conducted on a sample of 43 completed questionnaires provided by firms from the aerospace industry in the Czech Republic and in the Slovak Republic. The aerospace industry is a high-tech industry providing high added value. There is a high concentration of research and production capacity in this branch, and the importance of the aeronautical industry is continuing to grow. Our results showthe level of interdependence between MO and CRM and major deficiencies in their practical application. We also confirmed the influence of MO and CRM on corporate performance.
Czech name
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Czech description
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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