Connection between Customer Relationship Management (CMR) and Market Orientation (MO) and the Influence of Size of a Company and Type of Market on CRM and MO

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F13%3APU108175" target="_blank" >RIV/00216305:26510/13:PU108175 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

Original language description

This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.

Czech name

Souvislost mezi řízením vztahů k zákazníkům (CRM) a tržní orientací (MO) a vliv velikosti podniku a typu trhu na CRM a MO

Czech description

This paper is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). These two topics have been frequently explored in the field of corporate management and marketing. Nevertheless, these two concepts are still analyzed separately in the literature. This article explains why these concepts are interdependent and sets the degree of dependence of these concepts. It also finds out whether the level of MO and CRM is dependent on company size or the type of market.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

TRENDY EKONOMIKY A MANAGEMENTU

ISSN

1802-8527

e-ISSN

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Volume of the periodical

VII

Issue of the periodical within the volume

17

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

52-60

UT code for WoS article

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EID of the result in the Scopus database

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