Tozsamosc i wizerunek marketingu (Current issues and image of marketing)
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F09%3APU85774" target="_blank" >RIV/00216305:26510/09:PU85774 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Tozsamosc i wizerunek marketingu (Current issues and image of marketing)
Original language description
The aim of the monography chapter titled Key Aspects of Market Orientation in Czech High-Tech Firmsis to characterize key aspects of market orientation in Czech high-tech firms. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493). Core of the article constitute insight to theoretical framework of the measurement of the market orientation and to the selected results of preliminary research.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Tozsamosc i wizerunek marketingu
ISBN
978-83-208-1827-7
Number of pages of the result
9
Pages from-to
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Number of pages of the book
663
Publisher name
Polskie Wydawnictwo Ekonomiczne
Place of publication
Warszawa
UT code for WoS chapter
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