Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F09%3APU85790" target="_blank" >RIV/00216305:26510/09:PU85790 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Key Barrier of Market Orientation Implementation-Case of Czech High-Tech Firms.
Original language description
The aim of this paper is to present a theoretical and practical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of research. Present knowledge suggests that implementationof a marketing concept hinges on the degree of value to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation and seems to be key barrier. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493).
Czech name
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Czech description
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Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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