The influence of cultural aspects of strategic marketing in a multinational company

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92436" target="_blank" >RIV/00216305:26510/11:PU92436 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
The influence of cultural aspects of strategic marketing in a multinational company
Original language description
The paper deals with question how multinational companies can be successful in different entrepreneur environments. Fundamental of company success is supporting marketing activities to ensure company sales. At this time of growing migration and increaseduse of the Internet is important to know who our customers are and even who our employees are to satisfy both of them and assure the success. Strategy of every company deals with many cultural differences that are essential for understanding of different culture. The results of the study are describing relevant connection between culture and marketing in varied types of multinational organizations. The studies also outline the potential methods for further research focusing on the using cultural valuesand dimensions in a diverse business environment. The paper brings out the relationship of culture, marketing and management and the importance of culture aspects.
Czech name
—
Czech description
—

Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
QUAERE 2011 - Interdisciplinary Scientific Conference for PhD students
ISBN
978-80-904877-3-4
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
405-412
Publisher name
MAGNANIMITAS
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Apr 25, 2011
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
—

Similar results(10)