Factors impacting startup sustainability in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F19%3A%230000122" target="_blank" >RIV/02819180:_____/19:#0000122 - isvavai.cz</a>
Alternative codes found
RIV/04274644:_____/19:#0000494 RIV/49777513:23510/19:43955733
Result on the web
<a href="https://businessperspectives.org/innovative-marketing/issue-329/factors-impacting-startup-sustainability-in-the-czech-republic" target="_blank" >https://businessperspectives.org/innovative-marketing/issue-329/factors-impacting-startup-sustainability-in-the-czech-republic</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21511/im.15(3).2019.0" target="_blank" >10.21511/im.15(3).2019.0</a>
Alternative languages
Result language
angličtina
Original language name
Factors impacting startup sustainability in the Czech Republic
Original language description
The startup ecosystem in the Czech Republic falls far below the level of the developed economies of its Western neighbors. The startup map of the Czech Republic shows 1,717 continuously operating startups. And yet they have yet to receive priority attention in the academic realm. The primary goal of this article is to define the key factors of startup sustainability and to look for dependencies between them. The secondary goal is to identify the weaknesses of the Czech startup environment. The scientific hypotheses formulated focus on demonstrating the dependencies of selected factors influencing the startup sustainability. These have been verified on the basis of evaluation of data obtained via primary qualitative and quantitative research. Its findings were compared with the data of secondary research and with the conclusions of the scientific studies of international authors. The data were processed using statistical apparatus. Thanks to this research, the authors have identified in their conclusion the factors of the remote, immediate, and interior environments that can influence startup sustainability. They demonstrate a correlation between the level of strategic management and the quality of internal communications processes, between the capacities of startup management to manage relationships with customers (CRM) and to drive communications strategy, including brand support. In real practice, however, nine out of ten startups do not succeed. The reason is that their design fails to understand and address the needs of customers and lacks marketing and managed sales.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Innovative Marketing
ISSN
1814-2427
e-ISSN
1816-6326
Volume of the periodical
15
Issue of the periodical within the volume
3
Country of publishing house
UA - UKRAINE
Number of pages
15
Pages from-to
1-15
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85072107425