Marketing Communication Trends in Higher Education Environment

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F14%3A%230000570" target="_blank" >RIV/26138077:_____/14:#0000570 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Marketing Communication Trends in Higher Education Environment

Original language description

Post in the introductory chapter defines the parties involved in communication of university in its internal and external environment. It urges to new trends (content, mobile marketing, social media, mobile-friendly solution, inbound marketing, real timebidding), which, when it is properly used, can help to create a positive image of school in the eyes of the wide public, these trends are the carriers of competitive advantage, tool for building loyalty of employees, students, graduates, sponsors, employers, etc. Graphic image of the perception of advertising by potential students and the following verbal comment affirm the need of using new trends for the visibility of school and getting the attention of the Internet generation X, Y, Z.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

—

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

AD ALTA: Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

—

Volume of the periodical

4

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

5

Pages from-to

63-67

UT code for WoS article

—

EID of the result in the Scopus database

—