Regional Product Brands: In-Depth Interviews with Producers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F25%3A00013349" target="_blank" >RIV/46747885:24310/25:00013349 - isvavai.cz</a>
Result on the web
<a href="https://acc-ern.tul.cz/images/journal/sbornik/ACC_Journal_2025_2.pdf.pdf" target="_blank" >https://acc-ern.tul.cz/images/journal/sbornik/ACC_Journal_2025_2.pdf.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/acc-2025-0007" target="_blank" >10.2478/acc-2025-0007</a>

Result language
angličtina
Original language name
Regional Product Brands: In-Depth Interviews with Producers
Original language description
The significance of regional products is increasing for both consumers and producers, highlighting the need to examine regional labeling. This study explores the perceptions of regional product brand owners in the Liberec region (Czech Republic) regarding labeling systems, focusing on challenges and strategic approaches. A qualitative methodology was used, including semi-structured interviews with four brand owners between July and November 2023. Findings reveal varied perspectives on regional branding, with challenges in certification criteria, consumer trust, and marketing. The results are analyzed in relation to existing literature, concluding with recommendations for improving certification standards and promotional strategies.
Czech name
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Czech description
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Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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