MARKETING SUPPORT FOR LOCAL PRODUCERS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79658" target="_blank" >RIV/60460709:41110/19:79658 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
MARKETING SUPPORT FOR LOCAL PRODUCERS
Original language description
Local producers use regional branding to inform customers about the origin of their products. The main aim of local product branding is to raise the profile of traditional regions (known, for instance, for their unspoilt nature, healthy environment, folk traditions) and to make the most of their socio-economic advantages to benefit their inhabitants, particularly traders, small and medium-sized enterprises. These brands cover the whole of the Czech Republic and are based on similar principles, e.g. certification criteria or a labelling system that is the responsibility of the coordinator1 . One advantage of regional brands is their form of common promotion, which also includes presentations on the internet. The aim of this work is to evaluate marketing support for local producers in the Czech Republic (holders of a regional brand certificate) provided by coordinators and to identify the links between local action groups and the regional brand that comes under their territorial competence.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
AGRARIAN PERSPECTIVES XXVIII. BUSINESS SCALE IN RELATION TO ECONOMICS
ISBN
978-80-213-2973-7
ISSN
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e-ISSN
2464-4781
Number of pages
7
Pages from-to
152-158
Publisher name
Czech University of Life Sciences Prague
Place of publication
Czech University of Life Sciences Prague
Event location
Prague
Event date
Sep 18, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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