Mathematical modeling of the customer lifetime value in CRM

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F11%3A43895714" target="_blank" >RIV/49777513:23510/11:43895714 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Mathematical modeling of the customer lifetime value in CRM
Original language description
With an increase in understanding of the importance of customer loyalty, firms are taken a more customer - centric an approach to strategy formulation and, as a result, customer life cycle and lifetime value has taken a central role in marketing strategy. These tools allows us to differentiate between customers who are more profitable than others rather than simply examining average profitability. This article presents frameworks for thinking about customer lifetime value models. This article reviews anumber of implementable LTV models that are useful for market segmentation and the allocation of marketing resources for acquisition, retention, and cross selling. LTV is one metric that that help us assess the return on marketing investment.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
New trends of business management in theory and practice in crossborder comparison
ISBN
978-3-86367-007-8
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
65-72
Publisher name
Verlag der Gesellschaft für Unternehmensrechnug und Controlling m.b.H.
Place of publication
Chemnitz
Event location
Mariánské Lázně
Event date
Apr 14, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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