CUSTOMER GROUP CELIACS AND SOCIAL RESPONSIBILITY

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F13%3A63651" target="_blank" >RIV/60460709:41110/13:63651 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

CUSTOMER GROUP CELIACS AND SOCIAL RESPONSIBILITY

Original language description

Diseases of intestine that is not able to cope with the protein gluten, or gluten, is the most commonly known under the term celiac disease or a gluten allergy or dermatitis During. In essence, a chronic autoimmune disease of the intestine mucosa and requires the diet foods that contain gluten or only in small concentrations. Gluten is yet part of series of common foods, such as wheat or rye flour. At risk are individuals who can generate greater amounts of antibodies against enzymes and proteins that are part of gluten. Social responsibility of internal trade business units as market players to a final consumer, including consumers with gluten-free diet should be a priority for their business because a final consumer consumes products and services ofcompanies and he creates conditions for further reproduction process throughout the logistics chain from agricultural production to a seller.

Czech name

CUSTOMER GROUP CELIACS AND SOCIAL RESPONSIBILITY

Czech description

Diseases of intestine that is not able to cope with the protein gluten, or gluten, is the most commonly known under the term celiac disease or a gluten allergy or dermatitis During. In essence, a chronic autoimmune disease of the intestine mucosa and requires the diet foods that contain gluten or only in small concentrations. Gluten is yet part of series of common foods, such as wheat or rye flour. At risk are individuals who can generate greater amounts of antibodies against enzymes and proteins that are part of gluten. Social responsibility of internal trade business units as market players to a final consumer, including consumers with gluten-free diet should be a priority for their business because a final consumer consumes products and services ofcompanies and he creates conditions for further reproduction process throughout the logistics chain from agricultural production to a seller.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

MARKETING IDENTITY

ISBN

978-80-8105-546-1

ISSN

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e-ISSN

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Number of pages

12

Pages from-to

411-422

Publisher name

University of Ss. Cyril and Methodius in Trnava

Place of publication

Trnava - Sk

Event location

Smolenice - Sk

Event date

Nov 4, 2013

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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