Innovation in the internal trade as a determinant of changes of purchasing behavior of consumers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A69340" target="_blank" >RIV/60460709:41110/14:69340 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Innovation in the internal trade as a determinant of changes of purchasing behavior of consumers
Original language description
Processes of globalization and the CZ EU accession influenced the external environment of the life of society and a gradual, though very slow and differential change in the determinants of consumer behavior occurred. Individual customer groups enter themarket with still usually higher requirements, which are determined by life experience, work habits, financial situation, but also a certain medical condition or predisposition or family traditions, etc. The decision-making process when purchasing goodsand services is influenced by innovations in manufacturing, distribution, purchase, sale or postponement of products. Young people are entering the market with extensive application of modern technologies, customers with certain medical restrictions withconcern about the availability of goods and services, seniors mostly with greater caution and skepticism to changes when deciding whether to buy or not to buy. This paper addresses the question to what extent the "explosion" of innovatio
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
International Scientific Conference on Marketing Identity: Explosion of Innovations
ISBN
978-80-8105-666-6
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
173-182
Publisher name
UNIV SS CYRIL & METHODIUS TRNAVA-UCM TRNAVA, FAC MASS MEDIA COMMUNICATION, NAM J HERDU 2 917 01, TRNAVA, SLOVAK REPUBLIC 2012, SLOVAKIA
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 4, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000358899600012

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