Consumer preferences and attitudes of the young generation to the business concept of Fair Trade in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F15%3A68314" target="_blank" >RIV/60460709:41110/15:68314 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumer preferences and attitudes of the young generation to the business concept of Fair Trade in the Czech Republic
Original language description
The business concept of Fair Trade is a trading method that does not emphasise commonly compared price parameters of products. Its aim is to support the chance of manufacturers from third world countries to obtain a fair proportion of the profit and sources for a dignified life. The idea of Fair Trade includes a wide range of social and labour regulations, environmental standards and certification systems, which are based on the principles of voluntariness, ethical consumption and solidarity. The subject of this article is based on the study of literary sources, analysis of selected statistical indicators and our own primary research to discuss consumer preferences and attitudes of young people from the age of 15 to 35 to the monitored area. The data were obtained by quantitative research using a questionnaire survey among respondents (n = 614) from the age of 15 to 35. This age range was chosen on the basis of existing international research results. Basic statistical methods will be
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Agrarian Perspectives XXIV. ? Global Agribusiness and Rural Economy
ISBN
978-80-213-2581-4
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
308-315
Publisher name
Czech University of Life Sciences Prague
Place of publication
Praha
Event location
Prague
Event date
Sep 16, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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