CONSUMER PREFERENCES OF GENERATION Y IN RELATION TO THE FAIR TRADE CONCEPT IN THE CZECH REPUBLIC

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A77403" target="_blank" >RIV/60460709:41110/19:77403 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CONSUMER PREFERENCES OF GENERATION Y IN RELATION TO THE FAIR TRADE CONCEPT IN THE CZECH REPUBLIC
Original language description
The Fair Trade which is currently getting more and more into the consumers mind is primarily based on the creation of partnerships between producers on the one side and consumers on the other side. The business concept of Fair Trade is a trading method that does not emphasise commonly compared price parameters of products. The aim of the paper discusses the topics of the commercial concept of the Fair Trade. Data was obtained using the quantitative research using questionnaire data collection techniques among respondents (n = 840) in the age group 15 to 34 years. The results showed that the attitude of the younger population between the ages of 15-34 to the business concept of Fair Trade is quite positive.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
15th Annual International Scientific Conference on Marketing Identity - Digital Mirrors
ISBN
978-80-8105-984-1
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
451-460
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia
Place of publication
Smolenice
Event location
Trnava
Event date
Nov 6, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000467818300044

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