Evaluation of the Fair Trade concept in the consciousness of generation Y in selected regions of the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A77382" target="_blank" >RIV/60460709:41110/18:77382 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Evaluation of the Fair Trade concept in the consciousness of generation Y in selected regions of the Czech Republic

Original language description

Generation Y is a young generation born in the 1980s and 1990s. Now it is a generation in productive age that starts to accumulate financial funds. Generation Y is familiar with the technical progress of last 20 years and generation Y is interested in modern trends in technologies. This document deals with the interest of the generation Y in Fair Trade production. The research was made through questionnaire. The research sample was selected by quota selection by Czech Statistical Office. Data were analysed by descriptive statistics and chi square test. The survey was completed by 840 respondents aged 15-34. Almost half of respondents are familiar with Fair Trade. Most respondents with no awareness about Fair Trade are in the 15 to 19 age group. Almost half of respondents buy Fair Trade products, 7% of all respondents often. More than 30% of respondents are not interested in Fair Trade, and they do not even plan to buy them in the future for trying.

Czech name

Evaluation of the Fair Trade concept in the consciousness of generation Y in selected regions of the Czech Republic

Czech description

Generation Y is a young generation born in the 1980s and 1990s. Now it is a generation in productive age that starts to accumulate financial funds. Generation Y is familiar with the technical progress of last 20 years and generation Y is interested in modern trends in technologies. This document deals with the interest of the generation Y in Fair Trade production. The research was made through questionnaire. The research sample was selected by quota selection by Czech Statistical Office. Data were analysed by descriptive statistics and chi square test. The survey was completed by 840 respondents aged 15-34. Almost half of respondents are familiar with Fair Trade. Most respondents with no awareness about Fair Trade are in the 15 to 19 age group. Almost half of respondents buy Fair Trade products, 7% of all respondents often. More than 30% of respondents are not interested in Fair Trade, and they do not even plan to buy them in the future for trying.

Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50201 - Economic Theory

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Agrarian perspectives XXVII: Food Safety - Food Security, Proceedings of the 27th International Scientific Conference

ISBN

978-80-213-2890-7

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

196-202

Publisher name

Czech university of Life Sciences

Place of publication

Prague

Event location

Prague

Event date

Sep 19, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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