Key attributes of a regional product: Consumer perception

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74939" target="_blank" >RIV/60460709:41110/17:74939 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Key attributes of a regional product: Consumer perception
Original language description
Despite the undeniable importance of the issues of regional products, further definition of a regional product has not yet been satisfactorily resolved in the literature. This research is therefore focused on extension of definition. The aim of the paper is to identify various attributes of regional products from the consumer perspective. The article presents the results of research conducted via questionnaire survey, whose respondents are residents as well as visitors of various micro regions in the Czech Republic. Research was conducted in seven microregions in the Czech Republic (Český ráj, Českosaské Švýcarsko, Hana, Jeseníky, Krušnohoří, Orlické hory and Poohří) and was attended by more than 700 respondents. The semantic differential was used to determine the characteristics of the regional product. Examined attributes were divided into three thematic units basic characteristics of a regional product, manufacturing of regional product and characteristics associated with social responsibility. Th
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
20th Annual International Conference - ENTERPRISE AND COMPETITIVE ENVIRONMENT - Conference Proceedings
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
516-522
Publisher name
Mendel University in Brno
Place of publication
Mendel University in Brno
Event location
Mendel University in Brno
Event date
Mar 9, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427306200054

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