The oldest regional labeling system Chuť and Zlatá Chuť Jižní Moravy in the region of South Moravia in Czech Republic: Customer´s point of view
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F16%3AN0000062" target="_blank" >RIV/71226401:_____/16:N0000062 - isvavai.cz</a>
Alternative codes found
RIV/60460709:41110/16:72321
Result on the web
<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The oldest regional labeling system Chuť and Zlatá Chuť Jižní Moravy in the region of South Moravia in Czech Republic: Customer´s point of view
Original language description
The paper presents a part of the results of research carried out in 2014 - 2015 in the Region of South Moravia, the Czech Republic. The results are focused on the recognition and preference of the oldest regional labeling system - Chuť jižní Moravy and Zlatá chuť jižní Moravy in this region. The questionnaire survey was conducted at the turn of 2014 to 2015. The research was conducted by quota selection of a representative sample of 450 respondents in the Region of South Moravia, the Czech Republic. The research results are presented using the Pearson’s Chi-squared test and also other statistical methods, calculating the dependence on important socio-demographic characteristics of respondents in the region. The results show also the most important target groups for this label and recommendation for the brand coordinator.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge for Market Use 2016: Our Interconnected and Divided World
ISBN
978-80-87533-14-7
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
422-429
Publisher name
Societas Scientiarum Olomucensis II
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000389757500060