REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75460" target="_blank" >RIV/60460709:41110/17:75460 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS
Original language description
The development and retention of possible profitable customer relationships are crucial factors for the economics performance of today European agriculture. Companies from food and agriculture sectors very often need to be concerned with the future revenue, and also profit flows associated with the continuing satisfaction retention of their key customers. The agriculture businesses that do not recognize the empirical rules overspend in marketing to hold very low profitable ( or unprofitable) clients and do not invest enough effort to keeping high-profitable clients. The objective is to find dynamic operating conditions for the best possible settings of the 4C agriculture marketing mix. The 4C concept is an alternative to the marketing mix 4P. While the 4P marketing mix regarding business mix, then 4C is from a customer perspective.
Czech name
REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS
Czech description
The development and retention of possible profitable customer relationships are crucial factors for the economics performance of today European agriculture. Companies from food and agriculture sectors very often need to be concerned with the future revenue, and also profit flows associated with the continuing satisfaction retention of their key customers. The agriculture businesses that do not recognize the empirical rules overspend in marketing to hold very low profitable ( or unprofitable) clients and do not invest enough effort to keeping high-profitable clients. The objective is to find dynamic operating conditions for the best possible settings of the 4C agriculture marketing mix. The 4C concept is an alternative to the marketing mix 4P. While the 4P marketing mix regarding business mix, then 4C is from a customer perspective.
Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
AGRARIAN PERSPECTIVES XXVI: COMPETITIVENESS OF EUROPEAN AGRICULTURE AND FOOD SECTORS
ISBN
978-80-213-2787-0
ISSN
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e-ISSN
2464-4781
Number of pages
6
Pages from-to
198-203
Publisher name
CULS Prague, Fac Econ and Management, Dept Management, Prague, Czech Republic.
Place of publication
Praha
Event location
Prague
Event date
Sep 13, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000417392400026