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REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75460" target="_blank" >RIV/60460709:41110/17:75460 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS

  • Original language description

    The development and retention of possible profitable customer relationships are crucial factors for the economics performance of today European agriculture. Companies from food and agriculture sectors very often need to be concerned with the future revenue, and also profit flows associated with the continuing satisfaction retention of their key customers. The agriculture businesses that do not recognize the empirical rules overspend in marketing to hold very low profitable ( or unprofitable) clients and do not invest enough effort to keeping high-profitable clients. The objective is to find dynamic operating conditions for the best possible settings of the 4C agriculture marketing mix. The 4C concept is an alternative to the marketing mix 4P. While the 4P marketing mix regarding business mix, then 4C is from a customer perspective.

  • Czech name

    REDUCING REVENUES VARIABILITY IN AGRICULTURE AND FOOD SECTORS BY SETTINGS OF 4C MARKETING MIX FACTORS

  • Czech description

    The development and retention of possible profitable customer relationships are crucial factors for the economics performance of today European agriculture. Companies from food and agriculture sectors very often need to be concerned with the future revenue, and also profit flows associated with the continuing satisfaction retention of their key customers. The agriculture businesses that do not recognize the empirical rules overspend in marketing to hold very low profitable ( or unprofitable) clients and do not invest enough effort to keeping high-profitable clients. The objective is to find dynamic operating conditions for the best possible settings of the 4C agriculture marketing mix. The 4C concept is an alternative to the marketing mix 4P. While the 4P marketing mix regarding business mix, then 4C is from a customer perspective.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    AGRARIAN PERSPECTIVES XXVI: COMPETITIVENESS OF EUROPEAN AGRICULTURE AND FOOD SECTORS

  • ISBN

    978-80-213-2787-0

  • ISSN

  • e-ISSN

    2464-4781

  • Number of pages

    6

  • Pages from-to

    198-203

  • Publisher name

    CULS Prague, Fac Econ and Management, Dept Management, Prague, Czech Republic.

  • Place of publication

    Praha

  • Event location

    Prague

  • Event date

    Sep 13, 2017

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000417392400026