CAN HIGHER EDUCATION INSTITUTIONS ADAPT TO STUDENTS´ PREFERENCES? A CASE STUDY AT THE CZECH STATE UNIVERSITY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79387" target="_blank" >RIV/60460709:41110/19:79387 - isvavai.cz</a>
Result on the web
<a href="https://dx.doi.org/10.24874/IJQR13.03-14" target="_blank" >https://dx.doi.org/10.24874/IJQR13.03-14</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.24874/IJQR13.03-14" target="_blank" >10.24874/IJQR13.03-14</a>
Alternative languages
Result language
angličtina
Original language name
CAN HIGHER EDUCATION INSTITUTIONS ADAPT TO STUDENTS´ PREFERENCES? A CASE STUDY AT THE CZECH STATE UNIVERSITY
Original language description
Higher education institutions and their activities belong to the service sector, and it is therefore even more important to use marketing tools in the current competitive environment to meet the demands and needs of current and potential students. The article aims to identify students reasons to study at a university and to evaluate students preferences according to the demands placed on higher education institutions. The data were obtained using the questionnaire technique (n = 293) and evaluated by descriptive (x2 test, absolute and relative frequencies) and multivariate statistics (factor analysis). The results have shown that there is a statistical dependence between gender, age and reasons for studying at the university and the reasons can be categorised into personal preferences versus environment preferences. Case study findings can help higher education institutions to adapt their marketing activities to attract potential students as well as to retain the existing ones and to better understa
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal for Quality Research
ISSN
1800-7473
e-ISSN
1800-7473
Volume of the periodical
13
Issue of the periodical within the volume
3
Country of publishing house
RS - THE REPUBLIC OF SERBIA
Number of pages
14
Pages from-to
721-734
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85074502899