Evaluation of knowledge and preferences of university students in the context of food labeling

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A94711" target="_blank" >RIV/60460709:41110/23:94711 - isvavai.cz</a>

Result on the web

<a href="https://ap.pef.czu.cz/dl/121752?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/121752?lang=en</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Evaluation of knowledge and preferences of university students in the context of food labeling

Original language description

Food consumption is a necessary condition for human existence itself, and the role of the agrarian sector has an irreplaceable role in the national economy of all countries of the world. In this context, the last few decades have witnessed a growing interest in the quality of food and efforts to make the market more transparent so that consumers can make informed purchasing decisions. An educated consumer is a person of tomorrow, and the acquired knowledge will enable him to cope better in the complex everyday reality. Higher education, which is oriented towards the education of experts for agricultural and food practice, must therefore reflect the current problems of the agrarian sector. The aim of the article is to evaluate the orientation of university students of a selected university in the field of food labeling and to reveal their consumer preferences in terms of the monitored issue. The data for the primary research was obtained through quantitative research using a questionnaire survey method in electronic form. The implementation was carried out in the autumn months of 2022. The total number of respondents was 328 university students aged 18-26 years. The results show that the respondents very often confuse the designations of the PDO and PGI labels and do not have a clear understanding of exactly what each of the brands expresses and which products it represents on the food market. The students showed better knowledge in the context of the Regional food label and also in relation to products certified as organic. The majority of respondents identified price as the most important factor when buying food. The results indicate the interest of university students in the issue of food labeling. Acceptance of this fact can thus become a competitive advantage for companies operating in the food market.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

21101 - Food and beverages

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

PROCEEDINGS of the 32nd International Scientific Conference

ISBN

978-80-213-3309-3

ISSN

2464-4781

e-ISSN

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Number of pages

10

Pages from-to

178-187

Publisher name

PEF ČZU v Praze

Place of publication

Praha

Event location

Praha

Event date

Jan 1, 2023

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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