Prices of Organic Food—The Gap between Willingness to Pay and Price Premiums in the Organic Food Market in Poland

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A96840" target="_blank" >RIV/60460709:41110/24:96840 - isvavai.cz</a>

Alternative codes found

RIV/71226401:_____/24:N0100997

Result on the web

<a href="https://www.mdpi.com/2077-0472/14/1/17" target="_blank" >https://www.mdpi.com/2077-0472/14/1/17</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/agriculture14010017" target="_blank" >10.3390/agriculture14010017</a>

Result language

angličtina

Original language name

Prices of Organic Food—The Gap between Willingness to Pay and Price Premiums in the Organic Food Market in Poland

Original language description

High prices of organic food are the main obstacle to the growth of the demand for organic food. This study’s main objective was to quantify the size of the gap between consumers’ willingness to pay more for organic food and the actual price premiums for organic food in Poland. Therefore, a two-step research study was undertaken. In order to identify barriers to the growth of organic food consumption and the perception of organic food prices, a survey based on an online questionnaire of 516 respondents was conducted. To determine price premiums of organic food, prices of organic and conventional food were quoted in 45 retail outlets offering organic and conventional food located in the Poznań agglomeration between October 2022 and June 2023. This research demonstrated a low acceptance of the high prices of organic food among consumers (only 14% of the investigated consumers were willing to pay more than 40% for organic food). On the other hand, the price premiums ranged between 35% and over 270%. To reduce the divergence, the measures supporting organic market development should be intensified with the simultaneous further involvement of supermarket chains. Along with these activities, the promotion of organic food ought to be carried out, considering that, as this research shows, men have fewer positive perceptions of organic food and, therefore, they should be targeted in the promotion measures.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

40101 - Agriculture

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agriculture-BASEL

ISSN

2077-0472

e-ISSN

2077-0472

Volume of the periodical

14

Issue of the periodical within the volume

1

Country of publishing house

CH - SWITZERLAND

Number of pages

19

Pages from-to

1-19

UT code for WoS article

001149267800001

EID of the result in the Scopus database

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