AI Innovation in Services Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A101824" target="_blank" >RIV/60460709:41110/25:101824 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/full/10.1080/15332969.2025.2539621" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/15332969.2025.2539621</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/15332969.2025.2539621" target="_blank" >10.1080/15332969.2025.2539621</a>
Alternative languages
Result language
angličtina
Original language name
AI Innovation in Services Marketing
Original language description
Recently, the convergence of artificial intelligence (AI) and services marketing has rapidly become a defining and ubiquitous trend. AI tools and technologies provide customer service through chatbots, personalize consumer experiences via recommendation algorithms, and streamline marketing decision-making with predictive analytics. These innovations offer unprecedented opportunities to enhance service quality and personalization, but they also raise challenges around data privacy, workforce displacement, as well as the balance between automation and the human touch. As service industries worldwide face these transformations accelerated in part by the digital shifts of the COVID-19 era, understanding AI’s implications for marketing strategies and customer relationships has become essential. Within this context, the new edited volume entitled “AI Innovation in Services Marketing” offers a timely and insightful exploration of how AI is reshaping the services marketing landscape. Edited by Ricardo Correia and Dominyka Venciute and published by IGI Global in 2024, the book compiles nine chapters of research and case studies that collectively illuminate the multifaceted role of AI in service contexts.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Services Marketing Quarterly
ISSN
1533-2969
e-ISSN
1533-2969
Volume of the periodical
47
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
3
Pages from-to
136-138
UT code for WoS article
001537091000001
EID of the result in the Scopus database
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