New Trends in Marketing ? Sustainable Development and Responsibility ? Case from the Food Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F08%3A00020831" target="_blank" >RIV/60461373:22340/08:00020831 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
New Trends in Marketing ? Sustainable Development and Responsibility ? Case from the Food Industry
Original language description
The strategy of diferentiated customer relationship management is closely connected with the task of identifying new possibilities of how create value for customer and providing in a way, as to increase company value simultaneously. This article is aimedto find out if and under which conditions can the concept of the Corporate Social Responsibility help to support the CRM goals .
Czech name
Nové trendy v marketingu- udržitelný rozvoj a společenská odpovědnost firem
Czech description
Strategie CRM je úzce spojena s hledáním cest jak současně zvyšovat hodnotu pto zákazníka a hodnotu firmy. Stať je zaměřena na propojení těchto cílů s programem udržitelného rozvoje a společenské odpovědnosti firem
Classification
Type
D - Article in proceedings
CEP classification
BC - Theory and management systems
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The problems of development of national economy and enterprise
ISBN
978-9984-32-567-5
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
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Publisher name
RTU Publishing House
Place of publication
Riga
Event location
Riga
Event date
Nov 9, 2008
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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