Communication, placement and assortment of branded and non-branded organic products in different sales points

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F09%3A00022023" target="_blank" >RIV/60461373:22340/09:00022023 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Communication, placement and assortment of branded and non-branded organic products in different sales points

Original language description

This contribution deals with the alternative approaches in brand building and brand management. In the connection with dynamic market changes underlines movement in the consumer behavior and adverts to specifics of the application of marketing approachesin the field of organic products.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

—

Project

—

Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Bioakademie 2009

ISBN

978-80-904174-8-9

ISSN

—

e-ISSN

—

Number of pages

4

Pages from-to

—

Publisher name

Bioinstitut

Place of publication

Olomouc

Event location

Lednice

Event date

Jun 24, 2009

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

—