Customer Profitability Analysis and Customer Life Time Value Models: Portfolio Analysis
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31110%2F15%3A00047391" target="_blank" >RIV/61384399:31110/15:00047391 - isvavai.cz</a>
Result on the web
<a href="http://www.sciencedirect.com/science/article/pii/S221256711500708X" target="_blank" >http://www.sciencedirect.com/science/article/pii/S221256711500708X</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/S2212-5671(15)00708-X" target="_blank" >10.1016/S2212-5671(15)00708-X</a>
Alternative languages
Result language
angličtina
Original language name
Customer Profitability Analysis and Customer Life Time Value Models: Portfolio Analysis
Original language description
Main topics of the document: customer Profitability Analysis (CPA); customer Life Time Value (CLTV); management accounting; portfolio analysis
Czech name
—
Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
16th Annual Conference on Finance and Accounting, ACFA
ISBN
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ISSN
2212-5671
e-ISSN
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Number of pages
12
Pages from-to
14-25
Publisher name
Elsevier
Place of publication
Amsterdam
Event location
Praha
Event date
May 29, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000361625200003