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International Marketing. Theory, Practices and New Trends

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F16%3A00049261" target="_blank" >RIV/61384399:31120/16:00049261 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    International Marketing. Theory, Practices and New Trends

  • Original language description

    Main topics of the document: international marketing; international business strategy; theory of internationalization; strategic planning; growth strategy; market entry strategy

  • Czech name

  • Czech description

Classification

  • Type

    B - Specialist book

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • ISBN

    978-80-245-2152-7

  • Number of pages

    246

  • Publisher name

    Oeconomica Publishing House

  • Place of publication

    Prague

  • UT code for WoS book