International Marketing. Theory, Practices and New Trends
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31120%2F16%3A00049261" target="_blank" >RIV/61384399:31120/16:00049261 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
International Marketing. Theory, Practices and New Trends
Original language description
Main topics of the document: international marketing; international business strategy; theory of internationalization; strategic planning; growth strategy; market entry strategy
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-80-245-2152-7
Number of pages
246
Publisher name
Oeconomica Publishing House
Place of publication
Prague
UT code for WoS book
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