Loyality Programs In Fast-Moving Consumer Goods (FMCG) Sector
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31130%2F13%3A00042883" target="_blank" >RIV/61384399:31130/13:00042883 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Loyality Programs In Fast-Moving Consumer Goods (FMCG) Sector
Original language description
Main topics of the document: loyalty program; retail; customer loyalty; benchmark
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
CZECH JOURNAL OF SOCIAL SCIENCES, BUSINESS AND ECONOMICS
ISSN
1805-6830
e-ISSN
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Volume of the periodical
4
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
67-74
UT code for WoS article
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EID of the result in the Scopus database
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