Fuzzy tool for proposal of suitable products in online store and CRM system
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17310%2F14%3AA1501B6V" target="_blank" >RIV/61988987:17310/14:A1501B6V - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Fuzzy tool for proposal of suitable products in online store and CRM system
Original language description
Nowadays, people often encounter a wide range of products that are suitable for them. Offers of suitable products are created based on people's buying references and previous purchases. In the area of CRM systems it is possible, and usually necessary, todesign suitable products for customers. In this paper, a fuzzy tool connected with an expert system to design suitable products for customers within CRM system is proposed. All the main steps of the proposed procedure are described in this article.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/ED1.1.00%2F02.0070" target="_blank" >ED1.1.00/02.0070: IT4Innovations Centre of Excellence</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Lecture Notes in Computer Science
ISBN
978-3-319-10839-1
ISSN
0302-9743
e-ISSN
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Number of pages
8
Pages from-to
433-440
Publisher name
Springer Verlag
Place of publication
Berlin
Event location
Salamanca
Event date
Sep 10, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000345286100052