The Plan of marketing research intended to make the communication marketing mix more effective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F12%3A86082494" target="_blank" >RIV/61989100:27350/12:86082494 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgem2012/s23.v3015" target="_blank" >http://dx.doi.org/10.5593/sgem2012/s23.v3015</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgem2012/s23.v3015" target="_blank" >10.5593/sgem2012/s23.v3015</a>
Alternative languages
Result language
angličtina
Original language name
The Plan of marketing research intended to make the communication marketing mix more effective
Original language description
Following the establishment of growing number of new private colleges, the existing universities are facing a negative effect of decreasing number of their own students. Each university looking to carry over the new students must employ an effective communication mix based on today?s reality. Data and findings described here present an output of the project ?Analysis of communication mix and its effectivity at the Faculty of Mining and Geology, VŠB - Technical University of Ostrava (FMG)?, which is being solved by the authors of this contribution. The improvement of the marketing mix is based on an analysis of the current state and targeted marketing research. The contribution deals with instruments used in the current communication mix at FMG and describes a plan of marketing research aimed at understanding students´ reasons and motivation leading them to study respective specializations, faculty and university.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
12th International Multidisciplinary Scientific GeoConference SGEM 2012 : conference proceedings. Volume I-V
ISBN
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ISSN
1314-2704
e-ISSN
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Number of pages
8
Pages from-to
1131-1138
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia
Event location
Albena
Event date
Jun 17, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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