OPTIMIZING THE COMMUNICATION MIX AT THE FACULTY OF MINING AND GEOLOGY, TECHNICAL UNIVERSITY OF OSTRAVA

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F13%3A86086077" target="_blank" >RIV/61989100:27350/13:86086077 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/SGEM2013/BE5.V2/S22.017" target="_blank" >http://dx.doi.org/10.5593/SGEM2013/BE5.V2/S22.017</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/SGEM2013/BE5.V2/S22.017" target="_blank" >10.5593/SGEM2013/BE5.V2/S22.017</a>

Result language
angličtina
Original language name
OPTIMIZING THE COMMUNICATION MIX AT THE FACULTY OF MINING AND GEOLOGY, TECHNICAL UNIVERSITY OF OSTRAVA
Original language description
Regarding current dynamic development, management bodies of universities as well as faculties have to innovate their marketing practice used to administrate a university and its faculties. Among others, it requires regular analysis of marketing environment, which presents a basis for a quality communication mix. Formulation of a communication mix is not a simple affair. The impact of routine application of the communication mix must be continuously observed, analyzed and evaluated. The aim of these activities is to ascertain that the desired communication goal has been achieved and whether the financial means have been expended effectively. This contribution deals with an optimization of the communication mix at the Faculty of Mining and Geology, VŠB-TUO. Presented proposal is based on a marketing research performed within groups of students newly enrolled for study in 2012/13 of bachelor, master and Ph.D. degrees. Following the outcome of the research, the contribution authors formula
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SGEM 2013 : 13th international multidisciplinary scientific geoconference : GeoConference on Ecology, Economics, Education and Legislation: 16-22, June, 2013, Albena, Bulgaria : conference proceedings. Volume II
ISBN
978-619-7105-04-9
ISSN
1314-2704
e-ISSN
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Number of pages
8
Pages from-to
475-482
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia
Event location
Albena
Event date
Jun 16, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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