The Use of Cluster Analysis in B2B Marketing Research.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F14%3A86091669" target="_blank" >RIV/61989100:27360/14:86091669 - isvavai.cz</a>

Alternative codes found

RIV/61989100:27350/14:86091669

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Use of Cluster Analysis in B2B Marketing Research.

Original language description

The monograph presented methods and procedures which aim is the achievement of higher efficiency of business using of marketing management. Marketing is no longer a privilege of consumer markets, but it gains in importance on the industrial market (so-called B2B market). B2B market and B2B marketing research have many specific characteristics and limitations, but allow companies to gain a competitive advantage. To illustrate the mutual connection between B2B market, segmentation and marketing research precisely cluster analysis was chosen for the purposes of this publication.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-553-1764-9

Number of pages

86

Publisher name

Fakulta BERG Technické univerzity v Košiciach

Place of publication

Košice

UT code for WoS book

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