Customer Relationship Management - able to compete

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F03%3A00007407" target="_blank" >RIV/61989100:27510/03:00007407 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Customer Relationship Management - able to compete
Original language description
Present day sees an extensive growth of CRM applications. One of the main reasons of this growth is ongoing globalisation and subsequently greater competitiveness on national markets which is caused predominantly by increase of competing companies. Quality of products and services is a must and therefore low cost by itself does not guarantee success. Strive to attract more customers and, above all, to retain them is increasing significantly. CRM applications help the companies and institutions in similar situations to learn about their customers more effectively than ever before. The article attempts to provide a brief summary of features of these applications and description of their architecture, of conditions for their future effectiveness and of information technologies used for their implementation.
Czech name
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Czech description
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Publication year
2003
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Strategic management and its support by information systems
ISBN
80-248-0405-0
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
210-214
Publisher name
Vysoká škola báňská - Technická univerzita Ostrava
Place of publication
Ostrava
Event location
Horní Bečva
Event date
Sep 3, 2003
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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